Have you ever looked around and realized your social circle isn’t what it used to be? Maybe your friendships have faded, reduced to the occasional meme exchange with old college roommates. Or perhaps you have “work friends,” but the word friend feels like a stretch.

I know exactly what that feels like—because I’ve been there.

I spent my twenties sacrificing friendships for my career, assuming that deep connections would just happen when I had more time. Then, I made a bold move across the country to a place where I knew exactly one person (who I’d only met three times). That experience left me with zero built-in friendships, no social safety net, and a realization that making friends as an adult isn’t as effortless as it once was.

That’s when I decided to stop waiting for friendships to happen by accident and start building them on purpose.

The Friendship Formula Book is the guide I wish I had back then—a step-by-step approach to creating a thriving social circle, no matter your age, personality, or life circumstances. This book combines psychological principles with real-world strategies to help you create a thriving social community.

Alex McBrairty is a fitness coach, psychology expert, and entrepreneur who knows firsthand the challenges of building meaningful friendships as an adult.

A once shy, still introverted, yet surprisingly outgoing business owner, Alex spent his twenties prioritizing career over connection—until a bold cross-country move forced him to start from zero.

With no history, no built-in friendships, and only one connection in a brand-new state, he had to intentionally apply the principles of friendship-building.

Not only did he rebuild his social life—he found himself in the epicenter of his new community. Now, he’s sharing the science-backed strategies that helped him forge deep, lasting connections so others can do the same.